Cooperative Communications and Public Opinion

Director Course #914.1

Given the challenges of navigating through the evolving energy landscape, effective communications from the cooperative is an area of increasing importance. Whether it’s communicating future rate increases or advertising your cooperative’s participation in renewables, strong communication programs strengthen your identity with your consumers and build customer loyalty. This course guides participants as they explore the roles and responsibilities of directors with regards to communicating during a crisis or controversy and managing public opinion.